Tag Archive | Self Publish

What is an Editor?


Edited Version of First Book

Edited Version of First Book (Photo credit: TheCreativePenn)

Defining the job of editor is a tricky one, because it isn’t always what it seems to be. Most people consider the job of an editor to be correcting grammar and typing errors, and it can be just that; but there’s often much more to the job. To add to the confusion, there can be many names for the same thing, and the same name can refer to many things.

For instance, the person who corrects grammar and typing errors is a copy editor, a desk editor, or a proofreader, but this person will do much more than this. He will make sure that headings, sub-headings and sub-sub-headings follow a sensible and consistent pattern, and he will rationalise the crazy fonts that authors use and replace them with something that works, such as Times New Roman or Arial. He will ask the author to make captions to go with illustrations and so on. In fiction, he will make sure that something that the writer says on page 349, that connects with something that happened on page 21, makes sense. He needs to ensure that the time-line works, and that the names of the people don’t change half way through the book, and much more.

What we at Zambezi Publishing Ltd and Stellium Ltd call a “structural editor” may have different names in other publishing houses. This kind of editor has a great deal of input into the books. In non-fiction, he may change sections around, and he may go back to the author and ask for sections to be rewritten or for additions to make the topic clearer. Some sections may need to be enlarged while others need to be trimmed; the editor may be able to do it himself or he may go back to the author. Sometimes he has to ask the author to stick to the point.

edit on the go

edit on the go (Photo credit: fensterbme)

I remember commissioning an author to write a “how-to” book on a particular subject, but when the manuscript came in, it contained a long discourse on the life and times of the original inventors of the system, and it kept repeating the reader’s need to be “spiritual”. Needless to say, I tossed the MS back and asked the author to write a book that showed the reader how to use the system, which is the whole point of a “how-to” book. I remember thanking my lucky stars that this particular book wasn’t needed in a rush!

When I was a child, I didn’t have the kind of family that could help me with school work and I found most teachers unhelpful, so I usually resorted to trying to figure out what was wanted from the text books that we were given, and I discovered that this wasn’t always easy. Those experts who wrote on maths and science subjects were the worst offenders in the muddled writing stakes; they would explain how to do something, then go on to give the homework exercise, but… more often than not, the exercise would bear little or no resemblance to the example or the earlier explanation. It struck me even then, that the writer had left out segments of linking material, or he had simply moved on to something else – due to boredom or because he was writing the book too quickly and too carelessly. It’s all well and good for the mathematicians who write this stuff, because they know the subject backwards, but the poor souls like me had to guess at what was needed. This kind of lazy writing should have been picked up by the editor and sent back to the author to be put right, but editors can be in too much of a hurry to bother with this kind of thing, or they can be young people who are overawed by the letters after the author’s name.

Eventually, I grew up, got married and had children, and then I started the habit of attending evening classes to improve upon the sketchy education I had received as a child. One year, I decided to have a go at maths “O Level”. Blow me down if I didn’t encounter the same problem, with a course book that was as disorganised as the stuff I had struggled with at school. Once again, I was faced with examples that were all very fine and dandy, followed by exercises that bore little relation to the examples and were sometimes on completely different topics.

"Quarters of the news editor", one a...

“Quarters of the news editor”, one a group of four photos in brochure Seattle and the Orient (1900) collectively captioned “The Seattle Daily Times—Editorial Department.” (Photo credit: Wikipedia)

Many years later, I found myself editing a “how-to” book on one of the psychic sciences. The writer was a retired maths teacher, and sure enough, he jumped from one segment to the next without proper links. He also jumped from one topic to the next just as he fancied, without following a logical pattern. Fortunately, I knew the subject well myself, so I sent the MS back to him with suggestions about how to improve it, and that way we ended up with a book that made a difficult subject nice and clear to the reader.

I learned that many of those who are experts in their subjects (especially if the subjects are mathematical or scientific) don’t know how to write, and it’s a crying shame that kids still have to put up with it. We make every effort to make sure that nothing comes out of Zambezi that leaves the reader confused or lost.

When it comes to hiring an editor for yourself, how much should you pay for this service? This is very hard to say. A publisher who is pushing out one book after another will hire a freelance copy editor to sort out a complete book for £70, but what kind of job can an editor produce for such a small amount of money?

Some selfpub firms offer a service for less than £100, and when you read what this comprises, it typically offers a good job of work on the first three chapters and a quick read-through for the rest. I guess this is useful to an author who wants to send out a synopsis and three chapters to a conventional publisher or agent, and who therefore only needs the first three chapters to be in good shape, but if the author intends to selfpub the book, what is the point of having only a small part of the book properly edited?

We sometimes use an outside editor if we’re too busy to do the work in-house. I have been quoted as much as £20 an hour for copy editing, which is ridiculous. The lady who does our work charges us around £10 per 1,000 words, and while this is on the expensive side, I know she will do a good job for us, so it’s worth it. Therefore, if you wish to selfpub a non-fiction book of 50,000 words, and as long as the manuscript doesn’t need to be rewritten, the right price for top-notch editing could be around £500. True enough, one doesn’t always need a Rolls Royce job, so a figure somewhere in the middle should be fine. Just don’t expect the world for a pittance…

Where fiction editors are concerned, an editor may only need to tweak the book a little, or he may end up having to rewrite much of it. He will certainly need to focus carefully on the story and the content of the book, as well as grammar and typing errors. We in the publishing business know that there are several much-revered and highly successful authors who owe their success to their editors. Book titles can be very important, and most of them are created by editors rather than authors. It is essential today to take into account such things as current trends in titles, clear indication of content, keywords, similarity and much more. When you are competing with millions of books, and discovery involves search engines and the Internet, titles are incredibly important. Even Jane Austin called “Pride and Prejudice” something else, and it was an editor friend who suggested the change! Interestingly, Jane Austin self-published her first few books and was only picked up by a publisher later on.

Writing or rewriting a book isn’t the job of an editor, so if you have something important to say, and you know in your heart of hearts that you can’t write, you should hire a ghostwriter. Whatever you do, you must ensure that your book is in the best possible shape, long before you send the book out to a publisher, or long before you selfpub it.

Most selfpub authors resent spending money on editing, and the result is all too obvious. If you want to see the difference between properly edited and sloppy, cheapskate books, read a few self-published ebooks – even those that tell you how to write an ebook! You’ll soon see what I mean.

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Vanity, Vanity, All is Vanity…


Here is my second true story about self-publishing, and it occurred about ten years after the events in my previous story…

Books

Books (Photo credit: henry…)

By this time, I was an established writer with a dozen or so books under my belt, and I was also on one or two committees at “The Writers’ Guild of Great Britain”. The Guild used to put on talks for its members from time to time, and on this occasion, I had been invited to join a panel of speakers. The topic, as I recall, was something like “Does Book Marketing Really Work?” There were three speakers from the upper levels of the publishing world, and each one of them gave typical business-speak talks, using cool terminology and tossing a few statistics around for good measure. I could see the audience starting to fall asleep, but then it was the turn of the “token author” – i.e. me.

I pulled a small suitcase out from behind my chair and put it on the table. The audience woke up.

Then I opened the case and pulled out a couple of copies of each of my books, and handed them to members of the audience to flip through. Some of the folk in the audience were grinning at my unusual approach and my audacity.

I told the audience that my first publisher used to send me on promotional tours of shops and radio stations, but when a larger firm gobbled them up, all that came to an end. The net result of the lack of publicity was that my sales fell by forty per cent. I continued speaking, saying that when my next book came out, I looked into the possibility of hiring a publicity firm to push it, but the two I found both quoted me £3,000, and each suggested that they could get me into ten radio stations and a dozen shops for that money. I didn’t take up their offer, but chose instead to pay my cleaning lady £50 to ring around the shops and radio stations for me, and see what she could come up with. She got me into 23 shops and fifteen radio shows!

Alan Yentob and Grayson Perry at Private View ...

Alan Yentob and Grayson Perry at Private View of Gilbert & George Retrospective, Tate Modern (Photo credit: Wikipedia)

I made sure that the publisher sent all my titles to the shops on sale or return, and I talked about the new one and others on the radio. The result of all this effort was an overall increase in sales of forty per cent. Thus, I told the audience, I had learned that publicity is worth forty per cent to me… They got my drift.

The distinguished audience included several writers who were at the top of their game. I remember Alan Yentob and Alan Plater, along with TV writers Dick Sharples and Jimmy Perry (who later became friends of mine). The “pros” laughed and asked how much my cleaner would charge them for the same job. I told them that I was now my cleaner’s agent and that our combined fee had gone back up to £3,000!

I don’t know how the subject came up, but later at that same event, someone mentioned vanity publishing, and there was a group sneer at the very mention of the subject. I chirped up and said that I had started my writing career by producing my own books, and I told the audience my story that you’ll find in my blog called “My Introduction to Self-Publishing”. I asked them if that wasn’t vanity publishing. 

Alan Yentob stood up and said, “That’s not vanity publishing, Sasha love, that’s self-publishing and that’s a very different kettle of fish. Self-publishing is respectable, and as you yourself found, it can be a good way into becoming a writer.”

My response was to tell Alan that I was extremely vain about all my books, whether I’d published them myself or whether someone else had published them for me. The audience clapped and I sensed their amusement – and in some cases, their envy…

The Rise of Self-publishing


Image found on a book published by "Samua...

Image found on a book published by “Samual Bagster and Sons” (Photo credit: Wikipedia)

Self-publishing, Personal publishing or Private publishing – or as I call it, selfpub – hasn’t yet taken over from conventional publishing as far as the book trade is concerned, but for most writers, it very definitely has. It’s no longer possible to get one’s work in front of a commissioning editor, and even a sure-fire bestseller will languish unread, because nobody in the business will see it. The normal route for a postal submission these days is “author > publishing house > recycling bin”, while email submissions are clicked off by the email deletion clerk as soon as they arrive.

Agents can help, but they are fully occupied with what they already have on their plates. However, if a blog, a selfpub print or ebook takes off, human nature being what it is, some bright spark of a commissioning editor will spot it and pounce on it – as famously happened in the case of “Fifty Shades”. Then the author has the choice of leaving things as they are, or giving the book to a conventional publisher. Not all authors choose to do the latter.

A selfpub print book and/or ebook is now the only guaranteed route to getting your work “out there”. Whether it becomes a bestseller, an average seller or a not-very-good seller is in the lap of the gods, but at least it will see the light of day, so why not do it? Nowadays, Jan and I don’t produce the number of traditionally-published books that we did just a few years ago; there isn’t the market; the amount of non-fiction information on the Internet makes many paper books superfluous; and in any event, it’s common to find that a paper book is out of date the day it’s released!

So – as your normal, average independent traditional publisher (a dying breed…), we now find that we can produce a selfpub ebook for the same amount of money that one spends on a supermarket trolley’s worth of food, as long as the book doesn’t require any fancy layout or styling; for example, a novel. The addition of a printed book obviously adds to the cost – but hardly a fortune, because we only use digital (print-on-demand) for all the books we publish, whether conventional or selfpub.

Published!

Published! (Photo credit: JoshuaDavisPhotography)

Now, what about vanity publishing? Well that largely disappeared some time ago. In the old days, print machines could only – viably – produce large quantities of printed material at one time, so once the manuscript had been edited and typeset, the publisher would ask the printer to run off ten thousand copies and deliver them to the author. This was such an unusual thing for any writer to do, that in all my years as a writer and editor, I never met anybody who had done it, although I suppose there were people who may have been taken in by a smart-talking con man. Even though we’ve had no direct contact with anyone who has been taken for a ride by a vanity publisher, there are many negative reviews about some publishers. I guess the answer is, first check out reviews of whoever you intend dealing with, whether it’s about a book or buying a second-hand car.

The selfpub scene is so different now. The plain fact is that the vast majority of the information books that Jan and I buy for business use for this new and fast-moving world, are self-published. That’s how far the scales have tipped!

Selfpub has always been respectable – as you will see in my next blog (My Introduction to Self-publishing) – and now it is positively commonplace. If you fancy a good fiction read, why not treat yourself to Kim Farnell’s book “Rosie Crucial”. It’s a clever and tongue-in-cheek story, it’s selfpub and she’s done a very nice job of it. No, we didn’t publish it, and no, I’m not getting a commission for selling it, either! She does happen to write for us occasionally, that’s how I know about her novel.

A Novel Way of Catching the Eye of a Publisher


1895 HoughtonMifflin HolidayBooks Armstrong

1895 HoughtonMifflin HolidayBooks Armstrong (Photo credit: Wikipedia)

It’s always worth keeping up to date with whatever is going on in your world, so as a writer, editor and publisher, I have kept myself up to date over the years by including writing magazines from time to time, in addition to direct author contact. These mags have given me many useful tips, but above all, they’ve given me an insight into the problems faced by writers, along with an equal insight into their triumphs. One thing that has always been clear, is that the Holy Grail for writers has always been to receive a phone call from a publisher who wants to publish their book.

It’s always been difficult for an author to interest a publisher in a manuscript, particularly as a first time author, but now it is almost impossible. Right now, in mid 2013, there are practically no UK publishers accepting unsolicited work. Very interesting that the same applies to literary agents – they are turning away potential new business.

I will explain the reasons for the worsening situation in another blog, but for the time being, I will suggest a way around the problem. To be honest, I got the idea for from an article in an American magazine, but I can see how it can work elsewhere as well.

The author in the article had self-published several ebooks in a science fiction series or saga. Conventionally published print books must be a certain size / number of pages, because the size affects the cost of production and the final price of the book. It also impinges on the position it can take on a shop’s bookshelf and the appeal it may have to the book buying public. This means the publisher will want the book to contain a certain number of words, which may be anything from 70,000 to 150,000, while an ebook that you publish yourself can be as short or long as you like.

The author in the article had started by self-publishing an ebook novella of about 50,000 words in length, and then he’d gone on to write further episodes of the saga of about the same length. The author built up a following for his work, and he actually made quite a bit of money from his ebooks, but then an agent spotted his work and approached him. It took the agent a while to persuade the author to let him find a conventional publisher for his work, but the agent soon managed to get a deal with a major US publisher. The author refused to give up the ebook rights, and amazingly, the publisher agreed to take him on for print books alone, on the basis that his ebook followers would also wish to buy the printed books. The author didn’t say what happened next, but my guess is that the publisher bundled a few of his novellas together to make one book.

The author hadn’t considered foreign rights, but agents live by these, so between the publisher and the agent, the book was printed and sold in shops in the US, but the agent also managed to sell translation rights to several foreign countries.

The author himself advocates self-publishing your own ebook, because in his opinion, it’s better to have the work out there where people can see it, than languishing in a drawer or as sheets of paper in a self-addressed envelope coming back from yet another publisher or agent. At the very least you will immediately reach people who like your kind of book, while you may also catch the eye of an agent or a publisher.

Editors don’t have time to read through piles of submissions, so they prefer to take books from agents, who only send them those that have real potential. However due to the changes in the book trade these days, neither publishers nor agents are bothering as much as they used to with the “slush pile”, while some savvy agents are searching through the list of self-published ebooks to see what’s hot. This way, they don’t need to rely purely on their own judgment to work out whether a book is likely to sell or not, because it will already be doing so, and the author will already be building up an audience for their work.

For information on how you can publish stuff yourself, or how you can let us do some or all of the work for you, for an extremely affordable price, please contact me at info@stellium.co.uk